Long or Short Capital

In the past, we have talked about the huge underunderstood markets for Financial Mudpies and Emerging Market Pillows. We believe a similar contagion could break out in the underundertsood Advertising in Finance market.

It’s all about eyeballs and disposable income, so why not place your advert in the areas where both are most concentrated?

The financial profession and its customers have more money than they know to do with, which is leading to private equity firms throwing billions to acquire asbtract financial humor suppliers at Perf multiples. So why don’t advertisers use this opportunity to get there products in front of the people who have all the money and who are demonstrably fiscally irresponsible?

Fact: Wealthy financial professionals do not watch NASCAR but they religiously inspect the outfits of their clients, customers and colleagues.

Get your brand out their and associate it with the success of a really good investment shop. Dorito’s Hussman Funds or Goldman Sachs Capital brought to you by Smirnoff Ice or even Fidelity Funds sponsored by Fidelity Funds. The last example outlines the exponential brand equity increase offered by leveraging one’s own brand as a platform for advertising one’s own brand.

This allows a banker who is closing a deal to sell a wind farm to GS Capital to think, “Yeah, a Smirnoff Ice WOULD be refreshing, why don’t I buy 10,000 of them?” Or “Dorito’s sound delicious; but 40 million Dorito’s sounds like an awesome ego trip.”

Recommendation: Own the finance people’s eyeballs and your product can rule the world.