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I Love You Honey. And This Time I Mean It.

Published on August 30, 2005 by in Research

The diamond industry has tailored over 70 years of marketing around the idea that a marriage is NOT a marriage without the BLING. Their recent campaign underscores their updated message in a world where the role and composition of marriage is changing.

This anniversary, show her your love is everlasting by saying “I Forever Do.”

Say “I Forever Do” as opposed to the first time you made that promise….but didn’t really mean it. Well now you mean it forever, you do.

Another gem:

Only the gift of a diamond, as timeless and unique as your love, shows her you would marry her all over again.

In the past, many men have tried to show their devotion by treating their wives with respect, providing for them, and accompanying them to watch romantic comedies involving a woman and her bookstore (or a woman, her dog and a bookstore. Or a woman, her dog, and her 3 best friends, one of whom owns a bookstore and meets guys on IM). And they were all wrong. Thanks to the diamond industry and their products backed with extensive empirical romantical experimentation, we now know that only the gift of a diamond will suffice to show your wife that you will love her for foreverido.

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