Long or Short Capital

Morningstar (NASDAQ: MORN) does a lot of important things, and produces services that people pay them for and other stuff. But none of that will be nearly as important to their share price as the fact that Morningstar employs this woman Catherine Odelbo:

Catherine Gillis Odelbo is president of equity research for Morningstar, responsible for Morningstar Equity Research, Financial Communications and Publications, Morningstar Real-Time Data, and Morningstar® Indexes.

Odelbo joined Morningstar in 1988 as a mutual fund analyst and from 1995 to 2000 served as senior vice president of content development, as well as publisher and editor of stock and closed-end fund research. In 2000, she was named president of retail, overseeing all print and online products for individual investors.

Sounds impressive, right? All that jazz is irrelevant too.

The key to Catherine Odelbo, and the reason you should be so long on Morningstar, all comes down to the remunerative powers of OO. Odelbo is pronounced “Oo-dle-boo”, making it the single most powerful name in the corporate world. That she has risen as high as she has is almost definitely solely due to her devastating front-back OO combo she sports, obviating the entire rest of her resume. Sets you up with an OO, slams it home with a BOO.

Recommendation: Long MORN. Our recommendation on all things Odelbo that exist to today, or will exist in the future, is long. E.g. if she ever gets securitized, or if you find some other way to invest in her, do so without hesitation.

• Never Trust an OFF
• Wait, But You're The One Doing the Ratings
• The Remunerative Powers of OO
• How To Destroy An Analyst by POT
• The Down Low on Low Cut: Cleavage Hypothesis
• Appropriately Named Executives
• The Sell Side: A Case in Point
• The Sell Side (A Continuing Series)