Citibank is the Mini-Baller Bank

by Johnny Debacle

Amongst all the deals that are fit to print, Deal Book reported yesterday that Citigroup (NYSE: C) has come out with a slogan that they hope can “Make it Happen” like the tagline of Royal Bank of Scotland (LSE: RBS) has made it happen (whatever “it” is). The slogan? A call to mini-ballers world around, “Let’s Get It Done”.

Cititgoup’s new tagline, “Let’s Get It Done”, could double as a rallying cry for the bank’s chief Charles O. Prince III.

Citigroup is expected to introduce the tagline and advertising campaign next Sunday in the company’s first global branding effort since it was formed nearly a decade ago.

The new tagline and campaign seems to be a call for action at a crucial time for the company and Mr. Prince.

Sounds familiar. Straight from Point 4 of How to be a Mini-Baller:

4. You say “get it done” all the time. You’re not sure what this means, but you know its important, and when you say it . . . you mean it.

This is a clear call to the mini-baller demographic:

Recommendation: The mini-baller portfolio now should have only two stocks in it. RBS and Citigroup. These companies make it happen and get it done, and that’s all mini-ballers need to hear to buy something.

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