I Will Teach You to Be Rich: Investing in the Cookie Level

by Mr Juggles

At a recent meeting of internet gurus, I heard one particularly guru-ish fellow remark that his company “collected anonymous user information at the cookie level.” A brilliant strategy! Companies have, for years, been investing up and down the OSI model stack, targeting the application, presentation, session, transport, network, data link, and physical layers. That’s a lot of layers (and internet dork talk). And yet no one — other than this one guru — has been targeting the sweetest, crumbliest, tastiest layer of all: the cookie level.

If you have been a diligent reader, you will know that finding a hot (and, in this case, sweet) sector is Step 1 in the Pure Play model of investing. Have at it.

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  1. MCE
    March 7th, 2007 | 3:21 pm


  2. PairOfSox
    March 7th, 2007 | 7:56 pm

    It’s usually referred to as the 7 layer OSI model. Here’s a little pneumonic device to remember the layers:
    All People Say That Nuns Do Pray