Maybe Not Marketing: Dred Scotch

by Johnny Debacle

Dred Scotch: It Seemed Like a Good Idea at the Time.

Recommendation: A classic case of Maybe Not Marketing. With its dark humor, it plays on the learned sophistication of the Scotch drinking demographic with a call to a pivotal moment in American history. But sometimes humor can be too dark.

HT to Kit

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POSTED: 08/5/08 5:03 PM
Comment (7)


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Comments

  1. AnusExpress
    August 5th, 2008 | 9:27 pm

    over my head

  2. Anal_yst
    August 6th, 2008 | 12:29 am

    1. Nice pun debacle, I’m sure that went over a few people’s heads as well…

    2. @ Anus, http://www.justfuckinggoogleit.com , works wonders

    3. Where can I get some?

  3. To The Hilt
    August 6th, 2008 | 8:58 am

    Might I suggest a disclaimer? Somehting along the lines of:

    http://longorshortcapital.com/my-get-out-of-racism-card.htm

    Good banter back then, Anal_yst. Ah, the memories.

  4. Pleb
    August 6th, 2008 | 2:40 pm

    I dunno. It was my drink of choice when I watched that David Mamet film, Glengarry Glenrothes, and when I re-read my favorite book, Elliot’s “Glenmill on the Floss.”

    Short: Bad puns.
    Long: Groaning readers.

  5. athecheat
    August 6th, 2008 | 3:15 pm

    Pleb – your trade doesnt make sense to me. Why not Texas hedge this one and go long bad puns and long groaning readers? The two clearly have a tremendous amount of synergy, and if you can pump your long in bad puns (which your post certainly suggests you are able of doing) you can add leverage to the trade with limited downside exposure with your long groaning readers position

  6. UA
    August 7th, 2008 | 10:41 am

    This will help diversify my Liquor Stolen Value Fund.

  7. Oligarchette
    August 7th, 2008 | 11:08 am

    Uh, so true! I live in a diverse neighborhood, because at this point in my life I want to DO GOOD, bring people up. Bloody, self actualization and do goodery…

    Anyway, I drink Scotch, straight, on the rocks, in a Rob Roy… Highland Park, Glenmorangie (sp?) … And Booker’s.

    One Friday night, the sistah from across the street came by to invite us to a party, “We have a case of Gray Goose!” she uttered. I said I only drink Scotch or Bookers (the alcohol content helps). To which there was a very confused inquisition of what that was.

    So now, my do goodery is to include expansion of alcoholic pallets… That, and teaching that Timberlands tree is the one they use in the south… Irony.