Long or Short Capital

Long or Short Capital’s fiscal 3rd quarter ended on 4/30/06, and the company reported their results in a press release on their site:

Mister Juggles: “Following our best quarter ever, Q3’06 occurred amongst a background of industrial turmoil, rising oil prices, the month of March and global uncertainty. In that context, we are satisfied with our results and if we continue to pour our beakers full of managerial brilliance into this frankenstein we are confident that our Q2 performance will be more predictive of our future results than Q3. While management’s options were underwater at quarter end, a board approved “Put the Options Back in the Black” KERP plan was initiated ensuring that management will continue to be properly incentivized.

We generated cash earnings per a subscriberholder of negative $0.22 a positive increase of negative 46% over last quarter. We were cash flow positive for the 1st time in history with $35.14 of cash flow before dividends and tax distributions; this is mainly attributable to an improvement in working capital. Revenue decreased 38% sequentially, but increased Div/0% year-over-year. We faced both a 50% decrease in our click through rates for our contextual advertising and a 50% decrease in revenue per click. Our suscribership increased from 85 to 161, almost doubling.

Operation Sir-Click-A-Lot was an abject failure, and had no effect on our top line. Traffic wise we performed in line with expectations. The first full quarter at our new storefront @ longorshortcapital.com has proven to be all we expected, and its strategic location between longorshortcapitak.com and longorshortcapitam.com has given us a steady flow of captive readers.

Note that the financials below are unaudited and may contain non-GAAP measures. All numbers comply with Seldom Accepted Accounting Principles (SAAP).

Unaudited Financial Results for Q3’06

Income Statement

Contextual CPC Revenue $71.58

Static Ad Revenue $38.02

Other Revenue $11.00

Total Revenue $120.60

Cost of Sales $15.00

Marketing Expense $50.00

Operating Income $55.60

Balance Sheet

Cash $55.83

Accounts Receivable $88.10

Inventory $0.00

Prepaid Hosting $30.00

Accounts Payable $0

Cash Flow Statement

Operating Cash Flow $82.96

Tax Distributions to Partners $80.00

Capex $0.00

Dividends $X.00

Performance Metrics

Visits 13,950

Pageviews 26,150

Clicks on ads 90

Ad impressions served ~43,874

Subscribers by Email 34

Subscribers by XML 127

Inbound Links per Technorati 108

Inbound Links per Google ~40 sites

Past Results
Long or Short Capital Q1’06 Results
Long or Short Capital Q2’06 Results