Long or Short Capital

Subscribe to our blog and we pay you in cash or in kind!*

Creating value for our subscribers, that’s what we are all about. If we don’t get you with our content, we’ll instead reel you in with our dividends. Long or Short Capital pays our subscribers a quarterly dividend, which amounted to a total of $3.78 in our trailing twelve months which ended 7/31/2007. So as much as we value our readers, now they can value us. Literally. A subscriberstake is now worth $54 based on our trailing four quarters dividends, and assuming no growth and a 0.5 beta. Assuming just a measly 5% annual growth in our dividend gets you to a value of $198 for a subscriberstake. How much does a subscriberstake cost? $0. We bring the value to you. Given our float of 1216 subscriberstakes and the 5% growth assumption, our current capitilization is $241,315.

For subscribers who are uninterested in money (these people are known in common parlance as “complete morons”), we have financially engineered a payment-in-kind Class C subscriberstake. You forfeit the right to your monetary dividend in exchange for a link to a non-pornographic site of your choice on our Dividend Policy permanent link page. So as our dividend policy is promoted, your site will be promoted.

Who are your subscriberholders:

Email and XML subscribers as of the given quarter’s end. These are the only readers we can reliably verify and who will be eligible for a given quarter’s dividend. Additionally, we feel that they are also the stickiest readers and we are big proponents of RSS usage. They have the largest stake in us.

How does a subscriber collect their Q4′07 dividend:

For Email Subscribers: Send an email to misterjuggles@gmail.com from your subscription email with your desired link or paypal address and we will send you $0.80. Cash money. Expires 11/03/2007 12:01am.

For XML subscribers: Send an email to misterjuggles@gmail.com with a list of our two best articles from May, our two best from June and our two best from July according to you. Enclose either your Class C link and we will link to it or send your paypal address and we will send you $0.80. Cash money. Expires 11/03/2007 12:01am.

All unused money will be reinvested back into the website or blown on hookers as appropriate.

What about your next quarterly dividend:

Our next quarterly dividend will be determined by the following formula. The lesser of $1.50 per subscriberholder or 80% of revenue, divided by the number of subscriberholders at the end of the given quarter.

We will also revise up the dividend if our revenue per a subscriber improves, which we have already done from our original $1.00 dividend in Q1′06 to our $1.50 level for Q2′06; we will never revise down or suspend the ceiling of the dividend without a proxy vote of registered subscriberholders.

Why are you doing this:

1. We are the first and only site to issue a dividend.
2. This dividend cements our place among the elite internet companies. Please note that our quarterly dividend will be larger than that of Yahoo, eBay, and Google combined.
3. It combines finance with the absurd.
4. It turns our subscribers into stakeholders and incents them to grow our revenues, by bringing in traffic or driving themselves to our sponsors. We believe proper incentives can solve any problem, from internet site readership to global poverty. Hence our support of the Grameen Foundation.
5. We obviously are not in this for the money so this is a much more appopriate use of the ad revenue.
6. Numerated lists are pretty sweet.

How do I become a subscriberholder:

Use the buttons and syndication links at the top left to subscribe via email or XML / RSS. We recommend the latter, since Feedburner helped us with this process and we are totally long them, which looks pretty good now that Google is buying them.

All other inquiries should be directed to misterjuggles@gmail.com. The management of Long or Short are proud to be economists, who are utilizing incentives, science and research to improve the lives of the rich. Note that we will pay out dividends on/by Sunday November 11th.

Class C Subscriberholders

• Confessions of a Female Misogynist
• iBankingOasis.com
• The Adventures of Armless Boy
• Coruscation: Investing
• Josh Reviews Everything

Dividend Announcements

• Q1′06 Dividend Announcement
• Q2′06 Dividend Announcement
• Q3′06 Dividend Announcement
• Q4′06 Dividend Announcement
• Q1′07 Dividend Announcement
• Q2′07 Dividend Announcement
• Q3′07 Dividend Announcement
• Q4′07 Dividend Announcement

Risks and Uncertainties
Neither the SEC nor any state securities commission has approved or disapproved of the subscriberholdership securities or determined if this prospectus is truthful or complete. As a subscriberholder, you are being granted Class B or Class C shares in Long or Short Capital LLC. You should probably realize that Class A shares (there is actually only one Class A share and it’s held by Mr Juggles) have perfty-perf multipled by infinity votes per share compared to 1.25 votes per share for Class B and Class C