Does Pfizer Have a Hit on Its Hands? Yes

by Mr Juggles

Pfizer’s (NYSE: PFE) new anti-smoking pill, Chantix, has experienced the fastest sales ramp of any Pfizer drug. Chantix doesn’t contain nicotine; instead, it targets the brain receptors that make smokers crave nicotine. But there are some concerns that the drug causes sleep disruption and abnormal dreams. Here is one example:

The second night, I dreamed I was dating a dinosaur, about eight feet tall and very cute, as dinosaurs go. He lived in a little grotto in the woods near my father (Dad actually lives in a city), and the dream included odd details such as us planning a trip to the seaside and me trying to decide whether to pack a bikini or one-piece.

And here is another:

I dreamed I and two other women were being held hostage by Wild Bill Hickock and his gunslinger pals in a room above a saloon in the Old West. I concocted an escape plot that involved me slitting the throat of one of his henchmen, hiding the body, packing up our stuff and trying to sneak out.
Unfortunately, I also suggested we all go to the bathroom first — as if there were “bathrooms” back in the 1870s — and we got caught by Wild Bill himself, who came back unexpectedly early from a night of gambling.

Further due diligence reveals that these dreams are not “abnormal,” they are actually pretty sweet hallucinations that would normally require at least a hit or two of acid.

Recommendation: LoS proprietary research indicates that the market overlap of smokers and those desiring dinosaur-makeout dreams is quite high. Long Pfizer, assuming they create a separate marketing campaign to target this segment.

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  1. To The Hilt
    September 25th, 2007 | 9:31 am

    Long the targeting of brain receptors.

  2. bothersome
    September 25th, 2007 | 10:42 am

    you should really get long targacept. neuronal nicotinic receptors. they are going to blow your mind.

  3. September 26th, 2007 | 4:43 pm

    All kidding aside if they did some “viral” campaigning on the “side effects” this shit would kill with the 18-25 college kids segment, especially if and when Salvia faces stronger regulation.

  4. bigdeal
    September 28th, 2007 | 5:36 pm

    i have no doubt this will be a blockbuster i am taking and i recomend it left and right