Girls Gone Mild: Straying From Core Competencies

by Johnny Debacle

Joe Francis, impresario at large, is releasing Girls Gone Wild branded restaurants which will compete against Hooters in the BSR market. On the surface the idea seems great, but Francis’ comments belie the fact that these BSR facilities will be a departure from the Girls Gone Wild core competencies:

A restaurant chain under the “Girls Gone Wild” brand name is being planned by Joe Francis, whose Mantra Films Inc.’s has built a $100 million business videotaping and selling the DVDs featuring young women exposing their breasts.

“This is going to be about fun, lifestyle, youth, sun. It’s about everything ‘Girls Gone Wild,'” Francis said. “It’s going to be sexy without being sexual.”

The first two restaurants are expected to open by mid-summer in Mexican beach towns Cabo San Lucas and Cancun. Francis sees franchises popping up mainly in college towns in the United States and around the world.

There will be no stripping, topless waitresses or filming in the restaurants, Francis said.

Recommendation: Girls Gone Wild was built on filming women stripping and/or going topless. Girls Gone Wild restaurants will not feature stripping, toplessness or filming. This is a textbook example of deviating from your core competencies. Despite our negative sentiments on the Girls Gone Wild BSR concept, we we are still bullish on the tasteless food service industry and recommend going long Pink Taco.

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