Infusium 23

by Johnny Debacle

Everything is black and white. A sparse room lined with white tiles. Decrepit but also clean in a clinical way. Women are being herded into the room from a narrow entryway.

Close up on a woman’s famished face. Her eyes are tired, her cheeks gaunt. But she is strikingly beautiful. Her eyes are bright blue. A startling KABRUPT sound as the pipes are carrying something into the room. Water starts showering on her from above, her hair now pulled back in a tilt.

Voice comes over a tinny loudspeaker haltingly:

“Women! Do not be afraid! Let the Infusium 23 enter your hair!”

Floating bottles of Infusium 23 descend down dripping a viscous shampoo into our heroine’s hair. As the Infusium 23 hits her hair, it ceases being black and white and transforms into full color. She is seen shaking her hair in slow motion as its lavishness becomes apparent. Her whole face looks energized and she flashes a large knowing smile.

Narration provided by Miley Cyrus:

“Don’t let your hair be put to a dry death. Liberate your hair with Infusium 23’s new (moistur)ologie line of shampoos and conditioners. Infusium 23’s (moistur)ologie line corrects, restores, and structurizes your hair. It infuses hair with 23 essential pro-vitamin and treatment ingredients, and helps restore moisture for soft, silky feel. Infusium 23 — commit genocide against dry hair.”

Close up on a bottle that is coming towards the screen and growing in size.

End scene

Rejected advertising for Infusium 23.

Ad Sense Ad Sense


  1. June 30th, 2009 | 8:46 am

    Rookie mistake: Clearly this ad concept lacked lots of steam. No self-respecting women’s shampoo advertisement taking place in a shower lacks nudity-cloaking steam pouring forth into the shower. This tantalizes the viewer: “Are they actually going to show her bits?”

    Recommendation: Update. Resubmit.

  2. jd
    June 30th, 2009 | 10:56 am

    DiGorno was going to do something along these lines with their brick-oven pizzas.

  3. June 30th, 2009 | 2:01 pm

    Also needs more emphasis and more slow motion on the over-erotic hair shake part.

  4. HF
    June 30th, 2009 | 2:12 pm

    Did you get the idea for this post while reading the gay banker blog?

  5. June 30th, 2009 | 2:23 pm

    You mean the site that JD writes? Oh wait, was I not supposed to tell people that.

  6. To The Hilt
    July 1st, 2009 | 3:13 pm

    can i get the number for your weed guy?