Maybe Not Marketing
by Mr JugglesFrom a very earnest, deep-voiced P&G (PG) advertising executive on a recent conference call:
“When a girl starts menstruating, we want to be there…on the radio, in print, and on the web sites with relevant advertising.”
From a very earnest, eager McKinsey consultant:
“Now we’re focused on figuring out what it is about Metamucil that makes it so attractive.”
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