WSJ Does Microreporting

by Johnny Debacle

This is an actual link in the first half dozen stories on WSJ.com right now. Wachovia Unloads Troubled Loans. You might think, gentle reader, that this will give you some insight into Wachovia and be worth reading. You would be wrong, as the teaser informs us

A venture headed by LandCap is buying $40 million in troubled land and construction loans from Wachovia. 5:01 a.m.

$40 million in loan assets? Really???? Wachovia (NYSE: WB) is a company with hundreds of billions of loan assets. This is de minimis with respect to de minimis. What’s next a piece on a $30,000 legal bill pertaining to whether HR was allowed to use copyrighted clipart in company wide emails about Sexual Harassment training??

Recommendation: Convince the world to be long microreporting like this; then, while everyone’s analysis is suffuse with microdetails, focus on the big picture.

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