“Enjoy Your Next Airline Delay” From Amex

by Johnny Debacle

I got this email from Amex today advertising their new Travel Delay Protection product:

From: AmericanExpress@email.americanexpress.com
To: Me
Subject: Enjoy Your Next Airline Delay

Enjoy my next delay? You sarcastic mother******. File this under bad marketing, as it made me too anxious. The best advertising is the kind that seeks to make you just anxious enough, and not one ounce more. Like how seeing hot women in beer ads instills men with a sense of inadequacy that forces them to drink away their self-loathing fattening early-thirtysomething waste of a life…but does not push them to hate the beer commercial for rendering the facade of contentment they had been living.

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