I Will Teach You to Be Rich: Investing in the Cookie Level

by Mr Juggles

At a recent meeting of internet gurus, I heard one particularly guru-ish fellow remark that his company “collected anonymous user information at the cookie level.” A brilliant strategy! Companies have, for years, been investing up and down the OSI model stack, targeting the application, presentation, session, transport, network, data link, and physical layers. That’s a lot of layers (and internet dork talk). And yet no one — other than this one guru — has been targeting the sweetest, crumbliest, tastiest layer of all: the cookie level.

If you have been a diligent reader, you will know that finding a hot (and, in this case, sweet) sector is Step 1 in the Pure Play model of investing. Have at it.

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