Translating Corporate Speak: MOVI & BBI

by Dr Deep Gupta

This came across the wire yesterday.

Shares of home video rental chain Movie Gallery Inc rose nearly 8 percent on Thursday , two days after a data tracking firm forecast that the U.S. rental industry in 2006 would be “flat but strong.”

Let me translate what “flat but strong” means in this case and in all cases. It means flat. And it’s not surprising that today (the day after yesterday’s move up) shares of both Moviegallery (MOVI) and Blockbuster (BBI) have traded off about 5% each and are swiftly approaching their pre-“flat-but-strong” levels.

Here is an earlier post of Johnny’s on Moviegallery’s Stock Decline.

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