While making out with Kate Upton last night, it hit me. I turned to KitKate, my name for her, and stared straight into her eyes.
“Baby, I just had an idea.”
Her eyes stared back, empty just like her head.
“Baby, my idea is really true.”
It was then that I realized that I hadn’t actually been staring at her eyes but at her breasts, her perfectly shaped, amply proportioned breasts, the ones I got to play with every single night — if I cared to. I turned my gaze upwards, towards her pretty little face.
“Baby, this humblebrag shit is really just a way for the user of the term to show his or her audience that they themselves are ‘cool’ enough to be up-to-date on hipster crap and memes — the tired act of labeling something a ‘humblebrag’ is itself a ‘humblebrag’ of sorts.”
She stared back, a gaze still empty just like her head, an empty head that now nodded in dumb consent. Then she fed me a hamburger which my buddy, Bobby Flay, had been preparing in my kitchen. I removed my hands from her breasts, their usual location on Tuesday nights like this, and walked towards the window, still chewing delicious bites of my buddy Bobby’s burgers.
I surveyed Central Park through the floor to ceiling windows, taking it all in. Behind me, Kate hadn’t moved, but her eyes now devoured the burger that remained half-eaten in her hand. I pulled out my iPhone 7SG, the one Steve Jobs left me in his will along with the words “Only you can follow in my footsteps, JD, take this future phone and change the world [by selling overstretched global consumers luxury phones that have a closed ecosystem which lock them into your company forever]”, and placed a call.
“Hey Gosling, what’s up. No, I’m here with Kate and Bobby. No, Upton not Beckinsale. It’s Tuesday, dude. Yeah, just chilling. How are things with you? Cool cool. So I was thinking, don’t you think this humblebrag shit is played out? Like it’s a weird obsession, because is it really a bad thing to humblebrag? Isn’t it preferable to humblebrag then to brag? Usually it’s just a way of being factual for someone who has a much better life than you, or even someone who had a marginally better situation happen to them than you. How else can you ever share any good news? Or anything that is cool? And the person calling out humblebrags is being hypocritical and douchey. Yeah, I knew you’d agree with me 100% Gosling — that is why we’re best friends, I guess, hunh? Anyways, good talk. I have to go finish the rest of Flay’s burger before Kate does. You know how Kate can get! Also, see you at Jay-Z’s white party next week. Ok, cool, later man.”
Recommendation: Short the Humblebrag. It’s been around for a year and it’s as tired as the Kanye meme. We’d be overweight the vanilla Brag, but we’re too busy racing each other in the flying cars we bought with the bonuses we paid ourselves from successfully raising Dangerous Fund II.