The OJ Simpson Corollary

by Sir Equity Go

OJ Simpson’s plan to retake “Biggest Psycho Murderer in Recent Memory” Intercontinental belt from Scott Peterson failed when his new book “If I did it” was canceled shortly before release by publisher News Corp (NYSE: NWS). The book idea apparently came to Simpson when he realized that he risked falling out of the public psyche. He began this project several years ago, when the book was tentatively entitled “I did it,” and wasn’t actually a book, but a short speech given in a confession booth.

When it came time to publish, the marketing team thought it would sell more copies if the audience was left in some suspense, kind of like when a movie trailers shows you 90% of the movie rather than 100% of the movie. However, amid controversy and protest from the family of OJ’s If-he-did-it victims, News Corp scrapped both the book and a two-part promotional interview on Fox. In an interview with the associated press, Rupert Murdoch, a principle of News Corp said, “I and senior management agree with the American public that this was an ill-considered project. We are sorry for any pain that this has caused the families of Ron Goldman and Nicole Brown Simpson.”

This book idea was in such bad taste, that the publisher scrapped it even though the project would likely have been profitable. Consider that for a minute. OJ Simpson so disliked that it is worth giving up money just so as not to be associated with him. Is it possible to create so much negative value…..that you can actually reverse the value flow?

This concept has led to our development of the Anti-Endorsement. Imagine how valuable it would be for Pepsi (NYSE: PBG) to have OJ Simpson endorse its competitor’s product.

I am OJ Simpson. You might know me for winning the Heisman, or for killing my ex-wife and her friend in a premeditated rage, or as Norberg from the classic comedy film The Naked Gun. I am here to let you know that my beverage of choice for whenever I am allegedly killing my ex-wife is Coke. That name is Coke. Coke is the drink for you. You can’t beat the real thing, but you can beat a murder rap if you are rich and famous. I murdered people. Thank you. Coke.

This concept can be applied in many such ways. Campbell’s Soup (NYSE: CPB) could pay Osama Bin Laden to publicly endorse rival Easy Mac.

Issue a Fatwah against inconveniece and less delicious Mac & Cheese products! EASY MAC! THE CLOCK IS TICKING!

Recommendation: More research is needed as we develop ways to play in what may be a systematically undervalued asset class. We also need to dig into questions regarding legality.

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