Citibank is the Mini-Baller Bank

by Johnny Debacle

Amongst all the deals that are fit to print, Deal Book reported yesterday that Citigroup (NYSE: C) has come out with a slogan that they hope can “Make it Happen” like the tagline of Royal Bank of Scotland (LSE: RBS) has made it happen (whatever “it” is). The slogan? A call to mini-ballers world around, “Let’s Get It Done”.

Cititgoup’s new tagline, “Let’s Get It Done”, could double as a rallying cry for the bank’s chief Charles O. Prince III.

Citigroup is expected to introduce the tagline and advertising campaign next Sunday in the company’s first global branding effort since it was formed nearly a decade ago.

The new tagline and campaign seems to be a call for action at a crucial time for the company and Mr. Prince.

Sounds familiar. Straight from Point 4 of How to be a Mini-Baller:

4. You say “get it done” all the time. You’re not sure what this means, but you know its important, and when you say it . . . you mean it.

This is a clear call to the mini-baller demographic:

Recommendation: The mini-baller portfolio now should have only two stocks in it. RBS and Citigroup. These companies make it happen and get it done, and that’s all mini-ballers need to hear to buy something.

Related Reseach:

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  1. Cincinnatus_C
    May 1st, 2007 | 2:40 pm

    seems a little late as Washington Mutual, B of A and JPMorganChase/Bankone have all had large branding campaings and/or expansion east. But I haven’t followed C for about ten years now…

    Sorry for the nonfunny comment btw..

  2. May 1st, 2007 | 3:54 pm

    Burn in hell.

  3. To The Hilt
    May 1st, 2007 | 5:17 pm


  4. R-Grams
    May 1st, 2007 | 8:18 pm

    n an unrelated topic, Kiyosaki put out an epic article today.

  5. mini ballerette.
    May 1st, 2007 | 8:36 pm

    Flippin hysterical

  6. TheUnrepentantGunner
    May 1st, 2007 | 9:29 pm

    that surely has to be the article that gets him fired. its kind of a personal crusade of mine to see that he doesnt ruin any poor saps. and the fact that hes made roughly $11 million off of selling books makes me want to vomit.

  7. Cincinnatus_C
    May 2nd, 2007 | 8:43 am

    Johnny Debacle
    May 1st, 2007 | 3:54 pm
    Burn in hell.


    that’s already on the agenda…

  8. May 2nd, 2007 | 9:54 am

    Just showing the market the price for being unfunny.

  9. Cincinnatus_C
    May 2nd, 2007 | 12:27 pm

    Johnny Debacle
    May 2nd, 2007 | 9:54 am
    Just showing the market the price for being unfunny.


    It’s not that I’m not funny. It’s that I wasn’t being funny.

  10. May 2nd, 2007 | 2:01 pm

    I was pricing your comment. If I were to price you, I’d peg you at 3 appletinis.

  11. this is great
    May 6th, 2007 | 12:54 pm

    My first thought (and laugh) when I saw the new Citigroup slogan was that LoS would post a mini-baller related entry and cross reference RBS.

    Just like the dividends and superior SAAP-based returns, you continually Get It Done.

  12. Jumbo
    August 14th, 2007 | 9:59 am

    Getting it done. From the wsj…

    It happened on Sept. 21, 1991, when Gen. Petraeus was commanding the Third Battalion of the 101st Airborne in Fort Campbell, Ky. He was at a live-fire training exercise. A soldier tripped on his M-16, and it discharged. The bullet hit Gen. Petraeus in the chest.

    He was taken to Vanderbilt University Medical Center in Nashville. A local surgeon got beeped and called in. He was told there was a Life Flight helicopter coming in with a guy with a gunshot wound to the chest. He was hemorrhaging.

    The surgeon rushed to Vanderbilt and arrived before the helicopter. It landed, the elevator doors opened, and the surgeon saw a soldier on a gurney with a tube in his chest. A uniformed man was next to the patient, along with a nurse carrying bottles of blood draining from the wound.

    Doctors at busy Vanderbilt hospital were used to treating gunshot wounds, and the fact that the patient was military was “a nonissue,” as the surgeon said the other day in a telephone interview.

    What was an issue was that the patient had lost a lot of blood, was pale, and was losing more.

    The surgeon had to decide whether to open Gen. Petraeus up right away or stabilize him. The general was conscious, so the surgeon said, “Listen, I gotta make a decision about whether to take you straight to surgery or stabilize you first, give you blood.”

    Gen. Petraeus looked up at the surgeon and said, “Don’t waste any time. Get it done. Let’s get on with it.”